The CBCRP Launches Community Partners
Individuals and groups from the public and private sector are coming together to provide new sources of funds for our groundbreaking breast cancer research.
California citizens now have a new way to get involved in breast cancer research—the CBCRP's Community Partners program. Community Partners help us raise public awareness about the CBCRP's ground-breaking research and inspire more Californians to support our work with voluntary financial contributions.
The need is great and growing. Our research is primarily funded by a tax on tobacco. Because fewer people are using tobacco products, this source of revenue shrinks every year. California taxpayers make up some of the shortfall, with contributions via their state income tax returns. Even though we receive more contributions than any other nonprofit organization in the tax-check-off program, this support does not cover the drop in tobacco tax funds.
That's why we decided to involve individuals and groups from the public and private sectors. The choices for ways to get involved are many—from contributing online, via mail, through state tax returns, to sponsoring events and enlisting others to support the CBCRP.
A Strong Public Response
In early April, CBCRP staff members and community volunteers organized a morning Tax Check-Off Rally in the lobby of a downtown San Francisco office building. The rally was supported by a major law firm in the building, Heller, Ehrman, White and McAuliffe. We invited hundreds of people who passed through the lobby to find out more about breast cancer research and to consider making contributions using their state income tax returns.
Other employers are getting on board. Macy's California is encouraging its 30,000 employees to consider becoming Community Partners. California physicians are getting involved, too, making information about becoming a CBCRP Community Partner available to their patients.
Sports teams in California are joining our effort. The Golden State Warriors basketball team and the University of California, Berkeley, Men's and Women's basketball teams are all dedicating games to raising community awareness about the CBCRP.
To let the public know more about our innovative research, we're reaching out to the media with news of noteworthy studies and CBCRP events.
To develop new funding sources, we're reaching out to foundations in California and across the nation.
An outstanding group of accomplished Californians have come together to provide leadership as the Community Partners Executive Team. These leaders share a passion for supporting research to prevent, treat, and cure breast cancer. Over the coming year, the Community Partners Executive Team will spearhead new outreach and fundraising efforts.
Community Partners Executive Team
Sherry L. Lansing, Chair, Chairman and CEO, Paramount Motion Pictures Group, Los Angeles
Ron Burkle, Managing Partner, Yucaipa Companies, Los Angeles
Sharon Davis, First Lady of California, Sacramento
Gary Erickson, President and CEO, The Erickson Group, Los Angeles
Faith Fancher, Journalist, KTVU FOX TV, Oakland
Linda Griego, President & CEO, Griego Enterprises, Inc., Los Angeles
Judith H. Guggenheime, Philanthropist and Volunteer, San Francisco
Barbara Hopper, Realtor, Prudential California Realty, Berkeley
Dr. Cornelius Hopper, Vice President, Health Affairs, Emeritus, University of California
Dr. Susan Love, President, Susan Love MD Foundation, Pacific Palisades
Lucy McCoy, Partner, Garcia McCoy & Lee Consulting, Los Angeles
Dr. Maria C. Pellegrini, Program Director, W. M. Keck Foundation, Los Angeles
Dr. Marilyn Rosenwein, Breast Cancer Survivor and Physician, San Mateo
Steve Soboroff, President, Playa Vista, Los Angeles
