Marketing Outreach Kicks Off Tax Check-Off Season
—Betsy Krugliak
Last year the CBCRP initiated its first marketing and communications program. The purpose of the program is to generate increased awareness with the people of California —who make the CBCRP possible—through individual support, as well as state funding.
The program is now in full gear, with a new Community Partners Program for public education and support, a sterling executive team of renowned business and civic leaders, new collateral materials, media stories about the CBCRP awards and their impact, and outreach events throughout the state.
At this time of year, the program focuses on alerting Californians to one of the most important ways they can support breast cancer research: the voluntary Tax Check-off Program. By simply checking off line 56 on state income tax form 540, taxpayers directly contribute to research grants made by the CBCRP.
CBCRP staff and marketing support have partnered with numerous organizations to help spread the word about the Tax Check-Off Program. One of the most exciting series of events this season takes place in professional and college basketball. The Golden State Warriors are graciously featuring the CBCRP at a game during the first quarter, as are the Men's and Women's Athletic Departments at UC Berkeley. Spectators at these events will have the opportunity to learn about the CBCRP and the Tax Check-Off Program.
In addition to sporting events, community and corporate activities are planned. The CBCRP has partnered with companies, such as Macy's, to alert employees about the Tax Check-Off Program through email splash-screen reminders, paycheck stuffers, and rallies. On the media front, the CBCRP contacts radio, television, and newspaper outlets with Public Service Announcements that encourage Californians to support the Tax Check-Off Program for breast cancer research. Information is also provided to physicians, tax preparers, and the medical community.
Outreach activities reflect the CBCRP's mission to share information and to support the thousands of Californians who suffer from breast cancer or are impacted by breast cancer in their families and communities. The program focuses on helping people realize that they can personally make a difference with a simple checkmark on their tax forms.
If you know of any company or group to sponsor a rally or other activities about the Tax Check-Off Program, please contact madelyn@talmus.com. To catch the latest updates on research and outreach activities, or to contribute to the CBCRP, please visit www.cbcrp.org.
